Art Guidelines

File Formats:

We accept a wide range of formats for printing and plotting, our desired file types are: PDF, AI, PSD, SVG, and EPS. The optimal file format is PDF (Portable Document Format), as it effectively preserves the document's layout, fonts, and graphics.

PDF

PDFs are designed to preserve the original formatting of a document, regardless of the device or platform it's viewed on. This is achieved by using compression and security features, as well as a device-independent and resolution-independent imaging model.

AI files are the native vector file type for Adobe Illustrator. With an AI file, designers can scale their graphics, drawings, and images infinitely with no impact on resolution. AI files render Illustrator drawings, logos, and illustrations in a high degree of detail.

PSD

PSD, or Photoshop Document, is a raster image file format that's native to Adobe Photoshop. PSD files are used to store and manipulate images with multiple layers, masks, transparency, text, and other elements.

SVG

SVG is a web-friendly vector file format. Vector files store images via mathematical formulas based on points and lines on a grid. This means that vector files like SVG can be significantly resized without losing any of their quality, which makes them ideal for logos and complex online graphics.

EPS

EPS (Encapsulated Postscript) files are a type of vector image file, which means they're made up of lines and curves rather than pixels. This makes them ideal for logos, illustrations and other types of graphics that need to be resized without losing quality.

Resolution:

Higher pixel counts result in superior prints. For optimal quality, it is recommended that your artwork maintains a resolution of at least 300 DPI (dots per inch). This standard ensures images and graphics are rendered with clarity and precision. Conversely, lower resolutions may lead to prints that are blurry or pixelated, so it is essential to prioritize high-quality resolution.

Vector vs. Raster:

Vector graphics are made up of paths defined by mathematical equations, allowing them to be scaled infinitely without losing quality. In contrast, raster images are composed of pixels, which means they can lose clarity when resized. This makes vector graphics ideal for logos and illustrations, while raster images are better suited for photographs and detailed images. Each type has its own strengths, depending on the intended use.

Color Mode:

The color mode of customer supplied files should be set to CMYK (Cyan, Magenta, Yellow, Key/Black). CMYK is the standard color mode for printing. RGB (Red, Green, Blue) is used for digital screens, and converting to CMYK can result in color shifts.

Fonts:

The fonts used in customer supplied files must be either embedded or outlined. Embedding guarantees access to the font files, while outlining transforms the fonts into vector graphics, preventing any distortion of the text.

Proofreading:

Before sending your art files to print, it's essential to conduct a thorough proofreading process. This ensures that all text, images, and design elements are accurate and free of errors. Double-check for typos, alignment issues, and color discrepancies to guarantee the highest quality in your final product. Taking the time to proofread can save you from costly mistakes and ensure your printed materials look professional and polished.

We trust that this guide provides clarity on any questions you may have regarding the formatting of your artwork. Should you have any further inquiries or requests, please feel free to contact us.

For users of Adobe Photoshop and Illustrator, we recommend utilizing our design templates when preparing your artwork. This will ensure that your concepts adhere to the appropriate specifications.